Sisters Cleaning Service

PROJECT DESCRIPTION
After locating several hand-made signs in my local grocery store,
I created a new visual system and marketing materials that would better showcase the service offered.

PROJECT CONCEPT/DESIGN GOALS
The assignment brief for this project was to create and utilize a visual system and apply it toward a variety of marketing materials for a hand-made sign located within my community. After narrowing down what sign I was going to remake, I then needed to research
who the target audience would be and created three personas of the people that would likely require this companies service. From that information, I was able to create a mood board that I felt best represented my keyword, fresh. Pulling inspiration from this board, I was able to select fonts, a color palette, and a style of photography I felt would best represent this cleaning service. I then began designing the booklet, and after several rounds of revisions, I found a system that worked best for this service and continued creating a corresponding website and poster series to complete this project.

YEAR OF COMPLETION
Fall of 2018

DISCIPLINES
Typography, layout design, poster design, and UX design.

KIND OF PROJECT
Branding and website design.