Dose 850

PROJECT DESCRIPTION
I was tasked to research topics that have personal meaning and explore ways to communicate its message visually. The problem that I selected was based on the motivation to make US non-coffee drinkers aware of coffee’s health benefits to purchase and consume medicinal coffee.

PROJECT CONCEPT/DESIGN GOALS
To complete this project, I needed to conduct a large amount of research and gather positive as well as negative information surrounding my selected topic. I then had to choose keywords that would be used as inspiration to create mood boards that visually represented the meaning of the three keywords. From there, I began creating rough sketches, tight sketches, and computer comps of three posters, which allowed me to start using the elements from my mood boards to create a visual system. I used the design process of convergent/divergent thinking and continued making revisions until I was satisfied with the final result. We continued this process of designing to create the brandmark, packaging, and websites for desktop and mobile devices.

YEAR OF COMPLETION
Spring of 2019

DISCIPLINES
Identity, packaging design, marketing materials, and UX design.

KIND OF PROJECT
Branding and website design.