WOWLine 2019

PROJECT DESCRIPTION
WOWLine is a promotional novelty company that has been in business for over 50 year. A leader in the industry for its crayons, puzzles, and games, WOWLine has increased it notoriety in categories such as sunglasses, holiday themed items, and kitchen tools and needed a new visual system to reflect its shift into a more mature product line.

PROJECT CONCEPT/DESIGN GOALS
Using new items for the 2019 product line, the goal was to show the company’s transition from being known to carry children’s novelties’ to being known for carrying items that bring joy for a large myriad of ages and audiences. To achieve the final results, I researched developing design trends within the promotional industry, interviewed fellow department heads to understand where they saw the brand going, and focused on visually representing our tagline of Fast, Affordable, and Fun. I utilized photography, geometric shapes, and color to create visual interest for this evolving brand.

YEAR OF COMPLETION
Winter of 2018

DISCIPLINES
Branding, Visual Merchandising

KIND OF PROJECT
Typography, branding identity, layout design, trade show booth conception, and web design.

Art Direction: Kristine Seubert
Photography: Dan Kourie & Kristine Seubert
Stock Photography: iStock.com